Älyä markkinointiin - tekoälyä Päijät-Hämeen maaseudun yrityksille

Älyä markkinointiin (Smarter Marketing with AI for Rural Businesses in Päijät-Häme) is a development project that helps micro and small and medium-sized enterprises in the rural municipalities of Päijät-Häme (excluding central Lahti) strengthen their marketing skills and make better use of digital technology. Artificial intelligence offers practical ways to improve the quality of marketing and communications while making everyday work more efficient.



The project provides hands-on coaching where participants learn how to apply AI in marketing processes and content creation. Coaching is supported by a digital workbook developed within the project, designed as a practical guide during the training and for continued use afterwards. The workbook will be published as an open resource for other businesses as well. Open events will share project results more widely across the region and offer opportunities for peer learning and networking.



The goal is to improve marketing planning and embed the benefits of AI into everyday business. With AI, companies can streamline marketing, enhance the quality and efficiency of content production, improve customer communication, and strengthen strategic marketing work. The project runs in 2025–2027 and supports sustainable growth and competitiveness in rural areas.