LAB Focus Blogs
The blogs of LAB's four focus areas bring forth each focus area’s RDI and education activities.
Publication series
The LAB publication series publishes reports, monographs and compilations based on the RDI and higher education teaching activities at LAB.
All publications in the series are available online via Theseus.
About publishing in LAB
You can read more about LAB’s publishing activities from the LAB Guide to publishing and open science. The guide also offers information about open science, how to evaluate scholarly publications, and how to promote your research.
For any additional information or questions, please contact julkaisut
lab [dot] fi (julkaisut[at]lab[dot]fi)
Latest articles
LAB Open
Swiveling information into customer satisfaction: learnings from a case study in industrial B2B company
In today’s B2B environment, companies operate in a landscape where customer experience and data availability are critical success factors. Despite abundant data and advanced tools, many organizations struggle to transform information into meaningful customer value. This article explores how information can be swiveled into customer satisfaction through strategic communication in an industrial B2B context. Source
Mapping Nordic Rehabilitation Pathways – LAB’s Collaboration with Blautic and Eurofitness
What does a rehabilitation journey look like in different Nordic countries—and how could it be improved? At LAB University of Applied Sciences, a new collaboration with Blautic and Eurofitness turns this question into applied research, practical insights, and innovation opportunities within the European I3-INSHAPE ecosystem. Source
From Cost Control to Strategic Partnership: Unlocking Value with a Unified Finance Model
This article explores how companies involved in construction sector can transform project finance from merely an accounting function to proactive tool for to gain strategic and competitive advantage. It argues that a unified, data-driven finance model enables a move beyond simple cost control, fostering a culture of shared knowledge and building a deeper, more valuable client partnerships. This shift allows companies to differentiate themselves based on transparency and long-term value rather than price alone. Source
LAB Focus
To control or to comply? The impact of AI in universities
Generative AI has entered higher education at a pace that neither teachers, institutions, nor regulators can keep up with. Should universities seek to find more stringent control mechanisms for AI use, or learn to comply with a rapidly evolving technology that has already reshaped how students learn, do assignments and how knowledge is produced? These […] The post To control or to comply? The impact of AI in universities appeared first on LAB Focus.
CC Art Festival: Learning by Doing Across Disciplines and Cultures
CC Art Festival is a multicultural and multidisciplinary Blended Intensive Programme (BIP) for business and design students from LAB University of Applied Sciences, BFI Vienna University of Applied Sciences, UCLL University of Applied Sciences, and Heilbronn University. The short-term exchange programme is funded by the European Union’s Erasmus+ programme. This year, the programme took place […] The post CC Art Festival: Learning by Doing Across Disciplines and Cultures appeared first on LAB Focus.
Why Do We Buy Event Tickets Early: The Role of Scarcity in Event Marketing
Most people buy tickets before they know anything about the event, buying tickets to a festival without knowing the lineup or to an ice hockey game without knowing the opponent. The tickets are cheaper and the window of buying them is limited, which is a deliberately designed marketing technique also known as scarcity marketing. The […] The post Why Do We Buy Event Tickets Early: The Role of Scarcity in Event Marketing appeared first on LAB Focus.