EDU-Creating New Customer Value
Kuva
The cultural sector is facing new complex challenges. Cultural and hospitality producers and practitioners of different sizes need new competencies to create new value for internationally competitive cultural products. The customer-orientation and audience-relation have to be reinvented constantly. Digital technology is creating new opportunities but also competition. There is a need for new networked competences - for educators and their institutions and cultural practitioners and their organizations in order to reach new audiences and in order to create new business models and revenue sources. In addition, creative entrepreneurs lack business, entrepreneurial, management, production, and marketing skills as well as knowledge about immaterial rights and internationalization.
Project EDUCRO responds to these challenges in the interaction between higher education institutions and cultural organizations. The project builds joint bridges for innovation, new products and eventually new knowledge-based jobs in the cultural sector. The purpose of the EDUCRO project is focusing on well-educated and innovative regions of partners. EDUCRO creates an interactively cocreating cross-border alliance with partner education institutions and their partners, businesses and institutions in creative and culture and hospitality industries.
EDUCRO builds regional and cross-border partnerships by means of developing co-creative education and future-oriented innovation-capacity building contents and methods for value creation. The partners in the project develop education environments, methods and courses and the contents of the education to meet the education gap, to support the innovation capacity and competitiveness. The contents of education focus on customer-oriented product development, digital opportunities, new revenue models and developing audience relations. As a result, new courses and programs will be developed.
The education development utilizes regional, inter-regional and cross-border co-creation partnerships. EDUCRO promotes R&D, education, skills development, and lifelong learning. The partners benefit from the project collaboration by studies and experiments that focus on improving service-design, design-thinking and customer-oriented product and audience relation development of new digital technologies. EDUCRO supports the use of new ICT by businesses and training institutions for innovation and joint educational planning. Virtual reality (VR) and other technological solutions (3D, AR) will be used as tools for learning, developing and testing.
Project EDUCRO responds to these challenges in the interaction between higher education institutions and cultural organizations. The project builds joint bridges for innovation, new products and eventually new knowledge-based jobs in the cultural sector. The purpose of the EDUCRO project is focusing on well-educated and innovative regions of partners. EDUCRO creates an interactively cocreating cross-border alliance with partner education institutions and their partners, businesses and institutions in creative and culture and hospitality industries.
EDUCRO builds regional and cross-border partnerships by means of developing co-creative education and future-oriented innovation-capacity building contents and methods for value creation. The partners in the project develop education environments, methods and courses and the contents of the education to meet the education gap, to support the innovation capacity and competitiveness. The contents of education focus on customer-oriented product development, digital opportunities, new revenue models and developing audience relations. As a result, new courses and programs will be developed.
The education development utilizes regional, inter-regional and cross-border co-creation partnerships. EDUCRO promotes R&D, education, skills development, and lifelong learning. The partners benefit from the project collaboration by studies and experiments that focus on improving service-design, design-thinking and customer-oriented product and audience relation development of new digital technologies. EDUCRO supports the use of new ICT by businesses and training institutions for innovation and joint educational planning. Virtual reality (VR) and other technological solutions (3D, AR) will be used as tools for learning, developing and testing.
Project period
-
Project state
Finished
Project area
International
Project funding
South-East Finland-Russia CBC
Kuva
Read more about the project
LAB role
Lead partner
Unit
Business and Hospitality Management
Project focus area
Intangible value creation
