GREEN NUDGEs for sustainable FORESTry and AGRIcultural practices post 2027

The ForestAgriGreenNudge is project aims to promote sustainable practices in agriculture and forestry by addressing behavioral and cognitive biases that hinder optimal decision-making. It leverages "Green Nudges," subtle adjustments in choice architecture, to encourage eco-friendly choices. The project will review, test, and refine existing nudges, assessing their effectiveness and ethical standards. Successful nudges and guidelines will be compiled in the iNUDGE Academy, an online tool for stakeholders across the value chain. This platform will support policymakers, farmers, and foresters in adopting sustainable practices.



This Research and Innovation Action (RIA) project is supported by funding from the Horizon Europe program. The project has 16 partners. The coordinator 16 partners, the coordinator comes from Burgyndy School of Business (BSB) from France. The partners are focus either on forestry or agricultural practices. Partners among LAB University of Applied Sciences (LAB) are Swedish University of Agricultural Sciences (SLU) from Sweden, Kujawsko-Pomorski Agricultural Advisory Center in Minikowo (KPODR) - Poland, Forestry Commission Research Agency (Forest Research) from United Kingdom, 2B Forest (2BF) from Italy, Lithuanian Research Centre for Agriculture and Forestry (LAMMC) - LithuaniaRSK ADAS Ltd (ADAS) from United Kingdom, Agricultural University of Athens (AUA) from Greece, Mediterranean Agronomic Institute of Zaragoza / International Center for Advanced Mediterranean Agronomic Studies (IAMZ-CIHEAM) from Spain, Consulai, Agricultural Consulting LDA (CONSULAI) from Portugal, Vitagora Pole (VITAGORA) from France, BioSense Institute (BioSense) from Serbia, Jozef Stefan Institute (JSI) from Slovenia, Association for Environmental Education for Future Generations (AEEFG) from Tunisia, Roots of France (RDF) from France.



The project lasts for 42 months, starting in November 2024 and being finalized in April 2028. The overall budget for the project is €2,615,435.
Project period
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Project state
On-going
Project area
International
Project funding
Horizon Europe
LAB role
Partner
Unit
Business and Hospitality Management
Project focus area
Multipurpose materials
Objectives
ForestAgriGreenNudges aims to encourage sustainable practices in farming and forestry by addressing cognitive biases that hinder optimal decision-making. It will review and evaluate existing "Green Nudges" for their effectiveness and adherence to ethical standards, then test and refine them in real-world settings. Successful nudges will be compiled into the iNUDGE Academy, an online tool that provides implementation guidelines, application domains, and risk assessments for policymakers, wholesalers, retailers, farmers, and foresters.
Outcomes
By sharing results with stakeholders across the value chain, the project seeks to maximize impact and drive widespread adoption of eco-friendly practices in agriculture and forestry.
Sustainable Development Goals
Project managers