Älyä markkinointiin - tekoälyä Kaakkois-Suomen maaseudun yrityksille

Älyä markkinointiin (Smarter Marketing with AI for Rural Businesses in Southeast Finland) is a development project that helps micro and small and medium sized enterprises in rural areas of Southeast Finland strengthen their marketing skills and make better use of digital technology. Artificial intelligence offers practical ways to improve the quality of marketing and communications while making everyday work more efficient.

The project provides hands on coaching where participants learn how to apply AI in marketing processes and content creation. Open events will share project results and AI know how more widely across the region and offer opportunities for peer learning, networking, and exchanging experiences with other entrepreneurs. The coaching and events are designed to support real world adoption in day to day business.

The goal is to improve marketing planning and embed the benefits of AI into everyday work. With AI, companies can streamline marketing, enhance the quality and efficiency of content production, improve customer communication, and strengthen strategic marketing. The project is implemented in Southeast Finland excluding the central areas of Lappeenranta, Kouvola, and Kotka and supports sustainable growth and competitiveness in rural areas.