7 Experiences Summit 2025

11–11.20: Welcome and LAB introduction: Dean Tytti-Lotta Ojala & Chief specialist Markus Ahola

11.20–12: Keynote: Docent Mirja Kälviäinen: Living on a finite Planet – What is the shape of Design in future transitions?

• She is a Doctor of Philosophy in Arts and Culture and a principal lecturer and course leader for the MA level design and media studies at the LAB University of Applied Sciences, Institute of Design and Fine Arts. She also carries docentships (adjunct professor) in the University of Eastern Finland (User Centered Design) and in the University of Jyväskylä (Design thinking as an innovation tool). Her research work has included methods for user driven design, design thinking and service design with front end innovation process and co-design applications. During the last 10 years she has specialized in research and design tools for environmentally sustainable behavior change.

12–13: Paper session:

• Paper #1:  Mikko Illi (PhD, Chief Specialist, LAB University of Applied Sciences) 
  How AI transforms design work? Studying three years of professional experiences on artificial intelligence
• Paper #2: Sami Heikkinen (PhD, Senior Lecturer, LAB University of Applied Sciences) 
  Segmentation of Cruise Experience Preferences: A Hierarchical Cluster Analysis of Budget-Constrained Choices 

Online content:

Linnea Suutarinen (Visual Artist): Of Vessels and Watchers (2025)

• Of Vessels and Watchers -installation explores the relationship between the human body, organic existence, scientific imaging devices, mechanical agency, and the world through photography and video imagery. The work considers how bodies are represented in both scientific and artistic contexts, and what possibilities arise when we take into account the alternative knowledge created through the collaboration between mechanical agents and bodies. This work was created as part of Suutarinen’s thesis at LAB Institute of Design and Fine Arts.