Design for a Sustainable Lifecycle

The CruiseFlex – Design for a Sustainable Lifecycle project is a two-year research and development initiative aimed at transforming how cruise ship public spaces are designed, managed, and renewed across their lifecycle.



CruiseFlex addresses the cruise industry's key long-term challenges: increasing sustainability requirements, evolving passenger expectations, and the need for more efficient lifecycle management. The project focuses on developing new public space scenarios and concepts, digital design methods, and business models that support modularity, retrofit-readiness, reuse, and long-term value creation.



The project builds on extensive maritime research expertise across the consortium and collaboration within Finland’s maritime innovation ecosystem, aiming to develop more adaptable, sustainable, and future-proof solutions for the cruise sector. Industry partners include Meyer Turku, SeaKing, NIT, and Kudos Dsign, that collaborate with the research organisations Åbo Akademi University, the University of Turku, Aalto University, LUT University, and LAB University of Applied Sciences. The project is coordinated by PBI Research Institute.



The CruiseFlex project is partly financed by Business Finland and is part of Meyer Turku’s NEcOLEAP programme, which aims to accelerate sustainable innovation, competitiveness, and ecosystem-driven development within the Finnish maritime industry.