Strategic Management and Hotel Simulation

The students can utilize their studies on various business areas and strategic management lessons learned from the course in running a virtual company via a business simulation. The target of the course is that the students gain comprehensive understanding on how strategic business decisions in areas like marketing, pricing, investments etc affect the success of the company operating in global markets.
Study time
05.09.2022 - 20.10.2022
The scope of education
Main instructor language
Form of study
Contact studies
Online studies (part-time)

LAB University of Applied Sciences,  Lappeenranta campus
Yliopistonkatu 36
53850 Lappeenranta


75 euros (VAT 0 %)
The student is able to
- understands the key concepts of strategic management and importance in the successful operation of a company or organization.
- form the basis of the strategy - the values, mission and vision of the organization and understand the strategic goals in a competitive environment.
- outline the cause-and-effect relationship of business decisions to the company's performance through business simulation.
- participate in the development of the organization's strategy process.
Group size
Two places for the open UAS students
Study materials
Learning materials and team assignments in the Moodle. Also based on the used software system, to be delivered in the beginning of the course.
Lectures Dates
7.9.2022 14.00–16.00
14.9.2022 14.00–16.00
22.9.2022 14.00–16.00
28.9.2022 14.00–16.00
5.10.2022 14.00–16.00
12.10.2022 14.00–16.00
19.10.2022 12.00–16.00
Jukka Sirkiä
Evaluation scale
Further information

All the participating students must be present at the first lecture to register to the simulation.

Evaluation criteria
Team assignments and active participation in the decision-making process in every round, presence required in the introductory lectures in the beginning of the course as well as in the pitching session, final round's lectures and in the final seminar. Grading is based on the team assignments and the success in the business simulation and also the analysis in the presentation of the final seminar.

The places of the open UAS studies are allocated on a first-come first-served basis. Please note that the registration is binding.

The registration form will be published on this site by the start of the registration period.

Registration period
Terms of cancellation
The registration is binding. If the registration is cancelled during the registration period, there are no cancellation charges. If the registration is cancelled after the registration period but before the stated start date, a 50 % cancellation charge applies. If the registration is cancelled after the stated start date or not cancelled at all, the full price will be charged. Cancellations must be made in writing to

Open UAS
avoinamkatlab [dot] fi